In Paris and soon in Madrid and Rome, Brach is moving into imposing neighborhoods and reviving a friendly and sophisticated art of living. It’s an invitation to travel. The place offers an immersive, joyful and authentic experience for visitors, a contemporary vision of neighborhood life for local residents and regulars. For everyone, well-being, energy and attention to detail. Everyone feels good there, welcomed, loved, considered. The magic of the place imperceptibly envelops its guests. Depending on the capitals, Philippe Starck appropriates the codes of each destination. Hybrid and surprising, Brach vibrates constantly.